In a very globe where by tech CEOs usually maintain meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that couple of dare to tread. As the co-founder and CEO of Scentbird, one of many leading fragrance subscription expert services in North America, Mariya has demonstrated herself to get a forward-wondering company chief. But past her achievements in the corporate globe, she has also emerged for a spiritual guide and intuitive teacher, a transformation she shares brazenly as a result of her YouTube channel, “This Is Mariya.”
This convergence of commerce and cosmic consciousness makes Mariya Nurislamova one of the most unconventional—and compelling—figures in the fashionable entrepreneurial landscape.
Making Scentbird: A Fragrance Disruptor
Mariya’s business job took flight in 2014 when she co-Launched Scentbird, a company created to make designer fragrances a lot more available through a regular membership product. Modeled following Netflix, but for perfume enthusiasts, Scentbird immediately became a go-to platform for fragrance discovery. Underneath her Management, the corporate grew to provide about 700,000 subscribers, supplying use of much more than 800 fragrances from important international brands.
With a strong Basis in brand name approach, supply chain logistics, and advertising and marketing, Mariya productively attracted venture cash, participated from the Y Combinator accelerator, and aided Scentbird scale into a $100M+ revenue enterprise. She later on expanded her portfolio with Deck of Scarlet, a splendor brand, and Drift, an automobile fragrance enterprise.
But when her status within the startup earth was soaring, Mariya was quietly undergoing a spiritual transformation that will shortly spill into the general public eye.
The Awakening: A Change to Spirituality
Around 2018, Mariya expert what she called a spiritual awakening. This inner evolution encouraged her to dive into metaphysics, Vitality do the job, meditation, and intuitive channeling. As she deepened her spiritual observe, she commenced generating articles that can help Many others discover their own personal consciousness, ultimately launching her YouTube channel “This is certainly Mariya.”
The channel, which now has in excess of 100,000 subscribers, options an array of content material—guided meditations, soul therapeutic strategies, chakra do the job, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply particular. She invites her viewers to connect with by themselves, the divine, and also the unseen energies that shape our every day life.
Her followers frequently explain her material as transformative, and he or she has cultivated a deeply loyal spiritual viewers by way of constant engagement and authenticity.
Controversy with the Crossroads of Identification
Although many have embraced Mariya’s twin identity, others have lifted eyebrows—particularly as her metaphysical beliefs have become extra publicly visible. In 2024, a function from the Business of Vogue spotlighted The stress amongst her roles as a tech CEO plus a spiritual teacher.
Many of Mariya’s statements—which include opinions on different therapeutic, extraterrestrial beings, and controversial views on historic figures—sparked backlash from consumers, influencers, as well as previous collaborators. Numerous attractiveness influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social media message boards debated the appropriateness of her beliefs in relation to her Management posture in a very mainstream manufacturer.
In reaction, Mariya clarified that her spiritual teachings are private and provided underneath her first title only, intentionally separated from her professional id. But the controversy opened up a broader discussion about irrespective of whether general public figures can—or should really—compartmentalize their beliefs during the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. When quite a few founders try to maintain a picture of neutrality, she has picked out to indicate up as her complete self. This amount of transparency might be both magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She provides emotional intelligence and mindfulness to an industry frequently concentrated only on scale and system. On another, her outspokenness about spiritual matters invites scrutiny, particularly in an period when on the net articles can quickly go viral and provoke robust reactions.
Nonetheless, Mariya’s solution speaks to some deeper cultural change. As more and more people discover wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and substance worlds—may perhaps come to be more frequent, not fewer.
Businesswoman. Mystic. Influencer.
Along with managing her firms and YouTube channel, Mariya has developed an ecosystem of spiritual choices. She hosts retreats, presents private channeling periods, sells spiritual resources, and it has even released a ebook titled seventy two Keys to Manifestation. She’s fundamentally developed a parallel mariya nurislamova scentbird organization from the spiritual Room—completely different from her position at Scentbird, however just as structured and scalable.
Her spiritual manufacturer, like her beauty brand name, is world wide, polished, and expertise-driven. It’s clear that Mariya applies the identical standard of concentrate and creativity to each spheres of her lifestyle. No matter if major a group of builders or channeling divine Electricity to get a guided meditation, she delivers with clarity and conviction.
The Highway Forward
Mariya Nurislamova’s journey raises important questions on identity, leadership, and public lifestyle. Can a tech CEO even be a mystic? Should really business enterprise leaders share their individual beliefs with the public? What happens when Individuals beliefs problem common norms?
Regardless of the responses, Mariya continues to walk her path unapologetically. She signifies a fresh technology of entrepreneurs—ones who aren’t frightened for being intricate, spiritual, and multidimensional. Her boldness could Price tag her some partnerships, but Additionally, it earns her admiration from those that value truth of the matter around conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means being a CEO. She’s redefining what this means to be full.
Mariya Nurislamova lives within the intersection of logic and intuition, business and spirit, Management and vulnerability. Her Tale is often a bold testomony to living authentically, even if that authenticity includes possibility. As she continues to increase her dual empire—both of those earthly and cosmic—she invites us all to take into consideration what it means to steer with soul.
No matter if the thing is her for a visionary or possibly a provocateur, one thing is for certain: Mariya Nurislamova is not afraid to interrupt the mould.